An aphorism is nothing else but the slightest
form of writing raised to the highest level of expressive communication. Carl William Brown





We often select envenomed praise which by a reaction upon those we praise shows faults we could not have shown by any other means.


Francois De La Rochefoucauld (1613-1680, French classical writer)


Weak people cannot be sincere.


Francois De La Rochefoucauld (1613-1680, French classical writer)


What makes us so bitter against people who outwit us is that they think themselves cleverer than we are.


Francois De La Rochefoucauld (1613-1680, French classical writer)


When we disclaim praise, it is only showing our desire to be praised a second time.


Francois De La Rochefoucauld (1613-1680, French classical writer)


Society drives people crazy with lust and calls it advertising.


John Lahr


Three words of praise will soften anybody's heart.


T. C. Lai


A man's success in business today turns upon his power of getting people to believe he has something that they want.


Gerald Stanley Lee


Business today consists in persuading crowds.


Gerald Stanley Lee


We have fought this fight as long, and as well as we know how. We have been defeated. For us as a Christian people, there is now but one course to pursue. We must accept the situation.


Robert E. Lee (1807-1870, American confederate army commander)


Get the best people and train them well.


Charles Merrill (1927-, American businessman, founder of Merrill Lynch)


If you don't believe in your product, of if you're not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.


Jay Levinson (American advertising expert, author)


In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.


Jay Levinson (American advertising expert, author)


You generally hear that what a man doesn't know doesn't hurt him, but in business what a man doesn't know does hurt.


E. St. Elmo Lewis


Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.


Sinclair Lewis (1885-1951, American novelist, winner of the Nobel Prize for literature)


The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.


Wyndham Lewis (1882-1957, British author, painter)


A man is never more serious than when he praises himself.


Georg C. Lichtenberg (1742-1799, German physicist, satirist)


The simple opposition between the people and big business has disappeared because the people themselves have become so deeply involved in big business.


Walter Lippmann (1889-1974, American journalist)


Never let an inventor run a company. You can never get him to stop tinkering and bring something to market.


Royal Little (American businessman, founder of Textron)


The social kiss is an exchange of insincerity between two combatants on the field of social advancement. It places hygiene before affection and condescension before all else.


London Sunday Correspondent


You know I say just what I think, and nothing more and less. I cannot say one thing and mean another.


Henry Wadsworth Longfellow (1819-1892, American poet)


Show business is the best possible therapy for remorse.


Anita Loos (1893-1981, American novelist, screenwriter)


Every man's got to figure to get beat sometime.


Joe Louis (1914-1981, American boxer)


Sincerity is impossible, unless it pervades the whole being, and the pretence of it saps the very foundation of character.


James Russell Lowell (1819-1891, American poet, critic, editor)


The surest plan to make a man is, think him so.


James Russell Lowell (1819-1891, American poet, critic, editor)


Nobody ever chooses the already unfortunate as objects of his loyal friendship.


F. L. Lucan (39-65, Roman epic poet)


Business, more than any other occupation, is a continual dealing with the future; it is a continual calculation, an instinctive exercise in foresight.


Henry Luce (American businessman, founder of Time Life)


If, when a businessman speaks of minority employment or air pollution or poverty, he speaks in the language of a certified public accountant analyzing a corporate balance sheet, who is to know that he understands the human problems behind the statistical ones? If the businessman would stop talking like a computer printout or a page from the corporate annual report, other people would stop thinking he had a cash register for a heart. It is as simple as that -- but that isn't simple.


Louis B. Lundborg


Everything that used to be a sin, is now a disease.


Bill Maher (1956, American TV talk-show host)


We're going to see a lot more young people entering entrepreneurial ventures.


Fred Malek (American businessman, president of Marriott Hotels)


People of substance may sin without being exposed for their stolen pleasure; but servants and the poorer sort of women have seldom an opportunity of concealing a big belly, or at least the consequences of it.


Bernard Mandeville (1670-1733, Dutch-born British author, physician)


Productivity is being able to do things that you were never able to do before.


Jim Manzi (American businessman, president of Lotus Development)


If you train people properly, they won't be able to tell a drill from the real thing. If anything, the real thing will be easier.


Richard Marcinko (1940-, American business author)


There is no investment you can make which will pay you so well as the effort to scatter sunshine and good cheer through your establishment.


Orison Swett Marden (1850-1924, American author, founder of Success Magazine)


There is no stimulus like that which comes from the consciousness of knowing that others believe in us.


Orison Swett Marden (1850-1924, American author, founder of Success Magazine)


Most of us know perfectly well what we ought to do; our trouble is that we do not want to do it.


Peter Marshall (1902-1949, American Presbyterian clergyman)


Business is a combination of war and sport.


Andre Maurois (1885-1967, French writer)


Christ didn't waste his time trying to change the social order. Christ spent all his time fighting sin. Therefore it behooves the witnesses of Christ to say that we do not have to abolish capitalism and establish socialism or communism, that sin can flourish under those systems as well. Christianity is not opposed to any social order, but to sin.


John H. Mccomb


Sin has always been an ugly word, but it has been made so in a new sense over the last half-century. It has been made not only ugly but passe. People are no longer sinful, they are only immature or underprivileged or frightened or, more particularly, sick


Phyllis McGinley (1905-1978, American poet, author)


If you have lower than a ten percent turnover, there is a problem. And if you have higher than, say 20%, there is a problem.


William McGovern (American businessman, founder of MCI)


Advertising is the greatest art form of the twentieth century.


Marshall McLuhan (1911-1980, Canadian communications theorist)


Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.


Marshall McLuhan (1911-1980, Canadian communications theorist)


The modern little red riding hood, reared on singing commercials, has no objections to being eaten by the wolf.


Marshall McLuhan (1911-1980, Canadian communications theorist)


In a start-up company, you basically throw out all assumptions every three weeks.


Scott McNealy (American businessman, CEO of Sun Microsystems)


Happiness is like a kiss. You must share it to enjoy it.


Bernard Meltzer (1914-, American law professor)


There is no greater delight than to be conscious of sincerity on self-examination.


Mencius (Mengzi Meng-tse) (c.370-300 BC,  Chinese philosopher)


When women kiss it always reminds one of prize-fighters shaking hands.


H. L. Mencken (1880-1956, American editor, author, critic, humorist)


A kiss is but a kiss now!  And no wave of a great flood that whirls me to the sea.  But, as you will!  We'll sit contentedly, and eat our pot of honey on the grave.


George Meredith (1828-1909, British author)


It is the public scandal that offends; to sin in secret is no sin at all.


Jean Baptiste Moliere (1622-1673, French playwright)


There is no praise to beat the sort you can put in your pocket.


Jean Baptiste Moliere (1622-1673, French playwright)


We are all of us richer than we think we are.


Michel Eyquem De Montaigne (1533-1592, French philosopher, essayist)


If you did not look after today's business then you might as well forget about tomorrow.


Isaac Mophatlane


Well, I don't know as I want a lawyer to tell me what I cannot do. I hire him to tell how to do what I want to do.


John Pierpont Morgan (1837-1913, American banker, financier, art collector)


Man's greatest sin is not hatred, but indifference to one's brothers.


Mother Teresa (1910-1997, Albanian-born Roman Catholic missionary)


When wealth is lost, nothing is lost; when health is lost, something is lost; when character is lost, all is lost.




It takes more than capital to swing business. You've got to have the A. I. D. degree to get by -- Advertising, Initiative, and Dynamics.


Ren Mulford Jr.


Good wine needs no bush, and perhaps products that people really want need no hard-sell or soft-sell TV push. Why not? Look at pot.


Ogden Nash (1902-1971, American humorous poet)


The only people who should really sin are the people who can sin and grin.


Ogden Nash (1902-1971, American humorous poet)


Whoever said, "It's not whether you win or lose that counts," probably lost.


Martina Navratilova (1956-, American tennis player)


The commercial class has always mistrusted verbal brilliancy and wit, deeming such qualities, perhaps with some justice, frivolous and unprofitable.


Dorothy Nevill


Show me a good loser and I will show you a loser.


Paul Newman (1925-, American actor, director, philanthropist)


Has a woman who knew she was well-dressed ever caught a cold?


Friedrich Nietzsche (1844-1900, German philosopher)


So long as men praise you, you can only be sure that you are not yet on your own true path but on someone else's.


Friedrich Nietzsche (1844-1900, German philosopher)


So long as you are praised think only that you are not yet on your own path but on that of another.


Friedrich Nietzsche (1844-1900, German philosopher)


The great man fights the elements in his time that hinder his own greatness, in other words his own freedom and sincerity.


Friedrich Nietzsche (1844-1900, German philosopher)


Undeserved praise causes more pangs of conscience later than undeserved blame, but probably only for this reason, that our powers of judgment are more completely exposed by being overpraised than by being unjustly underestimated.


Friedrich Nietzsche (1844-1900, German philosopher)


The night forms a cover for sinners.


Puerto Rican Proverb


The blessing of having many children has never broken a man's roof.


Romanian Proverb


I love eulogies. They are the most moving kind of speech because they attempt to pluck meaning from the fog, and on short order, when the emotions are still ragged and raw and susceptible to leaps.


Peggy Noonan (1950-, American author, presidential speechwriter)


Fundraising is a matter of presence and timing, and if you've got the presence you can guess the timing.


Mew Parris Nudd


There are only two kinds of men: the righteous who think they are sinners and the sinners who think they are righteous.


Blaise Pascal (1623-1662, French scientist, religious philosopher)


If each of us hires people smaller than we are, we shall become a company of dwarfs.


David Ogilvy (1911-1999,  American businessman, advertising expert)


Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by. If you tell lies about a product, you will be found out -- either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time. Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.


David Ogilvy (1911-1999,  American businessman, advertising expert)


The consumer isn't a moron. She is your wife.


David Ogilvy (1911-1999,  American businessman, advertising expert)


The consumer isn't a moron. She is your wife.


David Ogilvy (1911-1999,  American businessman, advertising expert)


The most important word in the vocabulary of advertising is TEST. If you pre-test your product with consumers, and pre-test your advertising, you will do well in the marketplace.


David Ogilvy (1911-1999,  American businessman, advertising expert)


Singing has always seemed to me the most perfect means of expression. It is so spontaneous. And after singing, I think the violin. Since I cannot sing, I paint.


Georgia O'Keeffe (American painter)


You make the best products you can, and you grow as fast as you deserve to.


Kenneth Olsen (1926-, American businessman, founder of Digital Equipment)


Don't worry about your physical shortcomings. I am no Greek god. Don't get too much sleep and don't tell anybody your troubles. Appearances count: Get a sun lamp to keep you looking as though you have just come back from somewhere expensive: maintain an elegant address even if you have to live in the attic. Never nickle when short of cash. Borrow big, but always repay promptly.


Aristotle Onassis (1906-1975, Turkish-born shipping magnate)


The secret of business is to know something that nobody else knows.


Aristotle Onassis (1906-1975, Turkish-born shipping magnate)


One of the vices of the virtue of decentralization is that people don't share ideas.


Anthony J. F. O'Reilly (American businessman, CEO of Heinz Foods)


Had I not sinned what would there be for you to pardon. My fate has given you the opportunity for mercy.


Ovid (BC 43-18 AD, Roman poet)


Let love give way to business; give attention to business and you will be safe.


Ovid (BC 43-18 AD, Roman poet)


Losing is no disgrace if you've given your best.


Jim Palmer (1945-, American baseball player)


We should never forget that no Fundraising effort ever succeeds unless one person asks another person for money.


Andrew D. Parker Jr.


You can handle people more successfully by enlisting their feelings than by convincing their reason.


Paul P. Parker


Losing a game is heartbreaking. Losing your sense of excellence or worth is a tragedy.


Joe Paterno (1926-, American football coach)


To succeed in business, it is necessary to make others see things as you see them.


John H. Patterson (American businessman, founder of National Cash Register)


All sins have their origin in a sense of inferiority otherwise called ambition.


Cesare Pavese (1908-1950, Italian poet, novelist, translator)


If it were possible to have a life absolutely free from every feeling of sin, what a terrifying vacuum it would be!


Cesare Pavese (1908-1950, Italian poet, novelist, translator)


The trouble with most of us is that we would rather be ruined by praise than saved by criticism.


Norman Vincent Peale (1898-1993, American Christian reformed pastor, speaker, author)


Method goes far to prevent trouble in business: for it makes the task easy, hinders confusion, saves abundance of time, and instructs those that have business depending, both what to do and what to hope.


William Penn (1644-1718, British religious leader, founder of Pennsylvania)


We are apt to love praise, but not deserve it. But if we would deserve it, we must love virtue more than that.


William Penn (1644-1718, British religious leader, founder of Pennsylvania)


Every business is built on friendship.


J. C. (James Cash) Penney (1875-1971, American retailer, philanthropist, founder JC Penny's)


Business is not just doing deals; business is having great products, doing great engineering, and providing tremendous service to customers. Finally, business is a cobweb of human relationships.


H. Ross Perot (1930-, American businessman, founder of EDS)


If we decide to take this level of business-creating ability nationwide, we'll all be plucking chickens for a living.


H. Ross Perot (1930-, American businessman, founder of EDS)


Always be sincere, even when you don't mean it.


Irene Peter


Early to bed, early to rise, work like hell, and advertise.


Laurence J. Peter


The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.


Thomas J. Peters (1942-, American management consultant, author, lecturer)


The simple act of paying positive attention to people has a great deal to do with productivity.


Thomas J. Peters (1942-, American management consultant, author, lecturer)


Many know how to flatter, few know how to praise.


Wendell Phillips (1811-1884, American reformer, orator)


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