An aphorism is nothing else but the slightest
form of writing raised to the highest level of expressive communication. Carl William Brown





The first sin in our universe was Lucifer's self conceit.


Thomas Carlyle (1795-1881, Scottish philosopher, author)


The merit of originality is not novelty; it is sincerity.


Thomas Carlyle (1795-1881, Scottish philosopher, author)


You can close more business in two months by becoming interested in other people than you can in two years by trying to get people interested in you.


Dale Carnegie (1888-1955, American trainer, author, "How to Win Friends and Influence People")


More business is lost every year through neglect than through any other cause.


Jim Cathcart (American author, lecturer)


A private sin is not so prejudicial in this world, as a public indecency.


Miguel De Cervantes (1547-1616, Spanish novelist, dramatist, poet)


Such is the brutalization of commercial ethics in this country that no one can feel anything more delicate than the velvet touch of a soft buck.


Raymond Chandler (1888-1959, American author)


Sanely applied advertising could remake the world.


Stuart Chase (1888-1985, American writer)


No man tastes pleasures truly, who does not earn them by previous business; and few people do business well, who do nothing else.


Philip Dormer Stanhope Chesterfield (1694-1773, British statesman, author)


Some people regard private enterprise as a predatory tiger to be shot. Others look on it as a cow they can milk. Not enough people see it as a healthy horse, pulling a sturdy wagon.


Winston Churchill (1874-1965, British statesman, Prime Minister)


Victory has a hundred fathers but defeat is an orphan.


Galeazzo Ciano


We are motivated by a keen desire for praise, and the better a man is the more he is inspired by glory. The very philosophers themselves, even in those books which they write in contempt of glory, inscribe their names.


Marcus T. Cicero (c. 106-43 BC, Roman orator, politician)


Any sufficiently advanced technology is indistinguishable from magic.


Arthur C. Clarke (1917-, British science fiction writer)


Assassination is the prerequisite of princes.


European Court Cliche


It's the economy, stupid.


Bill Clinton (1946-, American President (42nd))


A consumer is a shopper who is sore about something.


Harold Coffin


Corporations cannot commit treason or be outlawed or excommunicated, for they have no souls.


Sir Edward Coke (1552-1634, British jurist)


Sin in this country has been always said to be rather calculating than impulsive.


Frank Moore Colby (1865-1925, American editor, essayist)


Swans sing before they die -- t'were no bad thing did certain persons die before they sing.


Samuel Taylor Coleridge (1772-1834, British poet, critic, philosopher)


Sincerity is not a spontaneous flower nor is modesty either.


Sidonie Gabrielle Colette (1873-1954, French author)


The very best financial presentation is one that's well thought out and anticipates any questions... answering them in advance.


Nathan Collins (American business executive, VP of Valley National Bank)


Sincerity and truth are the basis of every virtue.


Confucius (BC 551-479, Chinese ethical teacher, philosopher)


A wit should no more be sincere, than a woman constant; one argues a decay of parts, as to other of beauty.


William Congreve (1670-1729, British dramatist)


Those of us who were brought up as Christians and have lost our faith have retained the sense of sin without the saving belief in redemption. This poisons our thought and so paralyses us in action.


Cyril Connolly (1903-1974, British critic)


I hate to lose more than I love to win.


Jimmy Connors (1952-, American tennis player)


Truth of a modest sort I can promise you, and also sincerity. That complete, praiseworthy sincerity which, while it delivers one into the hands of one's enemies, is as likely as not to embroil one with one's friends.


Joseph Conrad (1857-1924, Polish-born British novelist)


Entrepreneurship is the last refuge of the trouble making individual.


Mason Cooley


The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.


Bill Cosby (1937-, American actor, comedian, producer)


No one was ever scolded out of their sins.


William Cowper (1731-1800, British poet)


It takes so little to make people happy. Just a touch, If we know how to give it, just a word fitly spoken, a slight readjustment of some bolt or pin or bearing in the delicate machinery of a soul.


Frank Crane (American actor)


Appreciative words are the most powerful force for good on earth!


George W. Crane


Utility is our national shibboleth: the savior of the American businessman is fact and his uterine half-brother, statistics.


Edward Dahlberg (1900-1977, American author, critic)


Blessed is he who talks in circles, for he shall become a big wheel.


Frank Dane


Preachers denounce sin as if it was available to everyone.


Frank Dane


I think we now come to the park expecting to win instead of playing not to lose.


Eric Davis


I totally reject the view that the only business of business is business. The purpose of business is to serve society.


Kenneth N. Dayton


The figure of the gunman in the window was inextricable from the victim and his history. This sustained Oswald in his cell. It gave him what he needed to live. The more time he spent in a cell, the stronger he would get. Everybody knew who he was now.


Don Delillo (1926-, American author)


Few things in the world are more powerful than a positive push. A smile. A world of optimism and hope. A "you can do it" when things are tough.


Richard M. DeVos (1926-, American businessman, co-founder of Amway Corp.)


What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.


Nicholas Dewolf (American businessman, founder, Teradyne, Inc.)


Industry is the soul of business and the keystone of prosperity.


Charles Dickens (1812-1870, British novelist)


Location, location, location.


William Dillard (1939-, American businessman, founder of Dillard's Department Store)


What is earnest is not always true; on the contrary, error is often more earnest than truth.


Benjamin Disraeli (1804-1881, British statesman, Prime Minister)


You're never a loser until you quit trying.


Mike Ditka (1939-, American football player, coach)


The City's reluctance to take a stand on an issue like the British Gas pay row makes a mockery of corporate governance and shareholders' ability to influence annual general meetings.  Institutions should be obliged to make public how they vote at such events.  They should be obliged to provide customers with a record of how they vote on every kind of issue.


Patrick Donovan (British financial journalist)


A real gentleman, even if he loses everything he owns, must show no emotion. Money must be so far beneath a gentleman that it is hardly worth troubling about.


Fyodor Dostoevsky (1821-1881, Russian novelist)


Man is fond of counting his troubles, but he does not count his joys. If he counted them up as he ought to, he would see that every lot has enough happiness provided for it.


Fyodor Dostoevsky (1821-1881, Russian novelist)


A client is to me a mere unit, a factor in a problem.


Sir Arthur Conan Doyle (1859-1930, British author, "Sherlock Holmes")


You can't run a business without taking risks.


Millard Drexler (American business executive, president, the Gap)


A business exists to create a customer.


Peter F. Drucker (1909-, American-Austrian management consultant)


Business has only two functions -- marketing and innovation.


Peter F. Drucker (1909-, American-Austrian management consultant)


The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.


Peter F. Drucker (1909-, American-Austrian management consultant)


She feared no danger, for she knew no sin.


John Dryden (1631-1700, British poet, dramatist, critic)


Business, that's easily defined; it's other people's money.


Alexandre (the Younger) Dumas (1824-1895, French writer)


It is almost as difficult to keep a first class person in a fourth class job, as it is to keep a fourth class person in a first class job.


Paul H. Dunn


Show me a good loser and I'll show you an idiot.


Leo Durocher (1905-1991, American baseball player/manager)


Sin brought death, and death will disappear with the disappearance of sin.


Mary Baker Eddy (1821-1910, American founder of the Christian Science Church)


Anything that won't sell, I don't want to invent. Its sale is proof of utility, and utility is success.


Thomas A. Edison (1847-1931, American inventor, founder of GE)


The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the ad increases.


Dr. Charles Edwards


Be comfortable with who you are', reads the headline on the Hush Puppies poster.  Are they mad?  If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?


Mark Edwards (British journalist)


Take care to sell your horse before he dies. The art of life is passing losses on.


Robert Frost (1875-1963, American poet)


The only way to escape the personal corruption of praise is to go on working.


Albert Einstein (1879-1955, German-born American physicist)


Kisses honeyed by oblivion.


George Eliot (1819-1880, British novelist)


Curses always recoil on the head of him who imprecates them. If you put a chain around the neck of a slave, the other end fastens itself around your own.


Ralph Waldo Emerson (1803-1882, American poet, essayist)


Every man is a consumer and ought to be a producer.


Ralph Waldo Emerson (1803-1882, American poet, essayist)


I've always been a sucker for attention.


Cuba Gooding Jr. (1968-, American actor, dancer, musician)


Sincerity is the highest complement you can pay.


Ralph Waldo Emerson (1803-1882, American poet, essayist)


Sincerity is the luxury allowed, like diadems and authority, only to the highest rank. Every man alone is sincere. At the entrance of a second person, hypocrisy begins.


Ralph Waldo Emerson (1803-1882, American poet, essayist)


Some natures are too good to be spoiled by praise.


Ralph Waldo Emerson (1803-1882, American poet, essayist)


That which we call sin in others, is experiment for us.


Ralph Waldo Emerson (1803-1882, American poet, essayist)


The right merchant is one who has the just average of faculties we call common sense; a man of a strong affinity for facts, who makes up his decision on what he has seen. He is thoroughly persuaded of the truths of arithmetic. There is always a reason, in the man, for his good or bad fortune in making money. Men talk as if there were some magic about this. He knows that all goes on the old road, pound for pound, cent for cent -- for every effect a perfect cause -- and that good luck is another name for tenacity of purpose.


Ralph Waldo Emerson (1803-1882, American poet, essayist)


When I was praised I lost my time, for instantly I turned around to look at the work I had thought slightly of, and that day I made nothing new.


Ralph Waldo Emerson (1803-1882, American poet, essayist)


Never in any case say I have lost such a thing, but I have returned it. Is your child dead? It is a return. Is your wife dead? It is a return. Are you deprived of your estate? Is not this also a return?


Epictetus (50-138, Phrygian philosopher)


A compromise is the art of dividing a cake in such a way that everyone believes that he has got the biggest piece.


Ludwig Erhard (1897-1977, German politician)


The songs are inspired by my experiences. Sometimes they are more than my real-life and, conversely, my life is more than just my songs.


Melissa Etheridge (1961-, American musician, singer, songwriter)


The songs are inspired by my experiences. Sometimes they are more than my real-life and, conversely, my life is more than just my songs.


Melissa Etheridge (1961-, American musician, singer, songwriter)


A desperate disease requires a dangerous remedy.


Guy Fawkes


Advertising is the most fun you can have with your clothes on.


Jerry Della Femina (American advertising executive)


Goodwill is the one and only asset that competition cannot undersell or destroy.


Marshall Field (1834-1906, American merchant)


We increase whatever we praise. The whole creation responds to praise, and is glad.


Charles Fillmore (American co-founder of Unity School of Christianity)


A man with a surplus can control circumstances, but a man without a surplus is controlled by them, and often has no opportunity to exercise judgment.


Harvey S. Firestone (1868-1938, American industrialist)


Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.


F. Scott Fitzgerald (1896-1940, American writer)

Author's website:


The kiss originated when the first male reptile licked the first female reptile, implying in a subtle, complimentary way that she was as succulent as the small reptile he had for dinner the night before.


F. Scott Fitzgerald (1896-1940, American writer)

Author's website:


There used to be two kinds of kisses. First when girls were kissed and deserted; second, when they were engaged. Now there's a third kind, where the man is kissed and deserted. If Mr. Jones of the nineties bragged he'd kissed a girl, everyone knew he was through with her. If Mr. Jones of 1919 brags the same everyone knows it's because he can't kiss her any more. Given a decent start any girl can beat a man nowadays.


F. Scott Fitzgerald (1896-1940, American writer)

Author's website:


We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.


Zelda Fitzgerald (1900-1948, American writer)


Business was originated to produce happiness, not to pile up millions.


B.C. Forbes


Don't forget until too late that the business of life is not business, but living.


B.C. Forbes


If you don't drive your business you will be driven out of business.


B.C. Forbes


You have no idea how big the other fellow's troubles are.


B.C. Forbes


At the heart of any good business is a chief executive officer with one.


Malcolm S. Forbes (1919-1990, American publisher, businessman)


Never hire someone who knows less than you do about what he's hired to do.


Malcolm S. Forbes (1919-1990, American publisher, businessman)


A business that makes nothing but money is a poor kind of business.


Henry Ford (1863-1947, American industrialist, founder of Ford Motor Company)


Business is never so healthy as when, like a chicken, it must do a certain amount of scratching around for what it gets.


Henry Ford (1863-1947, American industrialist, founder of Ford Motor Company)


I do not believe a man can ever leave his business. He ought to think of it by day and dream of it by night.


Henry Ford (1863-1947, American industrialist, founder of Ford Motor Company)


It doesn't matter to me if a man is from Harvard or Sing Sing. We hire the man, not his history.


Henry Ford (1863-1947, American industrialist, founder of Ford Motor Company)


It is not the employer who pays wages -- he only handles the money. It is the product which pays the wages.


Henry Ford (1863-1947, American industrialist, founder of Ford Motor Company)


The question is, then, do we try to make things easy on ourselves or do we try to make things easy on our customers, whoever they may be?


Erwin Frand


If a song's about something I've experienced or that could've happened to me it's good. But if it's alien to me, I couldn't lend anything to it. Because that's what soul is all about.


Aretha Franklin (1942-, American musician, singer, composer, pianist)


Drive your business, let not you're business drive you.


Benjamin Franklin (1706-1790, American scientist, publisher, diplomat)


I early found that when I worked for myself alone, others alone worked for me, but when I worked for others also, others also worked for me.


Benjamin Franklin (1706-1790, American scientist, publisher, diplomat)


If you can't pay for a thing, don't buy it. If you can't get paid for it, don't sell it. Do this, and you will have calm and drowsy nights, with all of the good business you have now and none of the bad. If you have time, don't wait for time.


Benjamin Franklin (1706-1790, American scientist, publisher, diplomat)


So much for industry, my friends, and attention to one's own business; but to these we must add frugality if we would make our industry more certainly successful. A man may, if he knows not how to save as he gets, keep his nose all his life to the grindstone, and die not worth a grout at last.


Benjamin Franklin (1706-1790, American scientist, publisher, diplomat)


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