An aphorism is nothing else but the slightest
QUOTES AND APHORISMS ON MARKETING
In fast-moving, progress-conscious America, the consumer expects to be dizzied by progress. If he could completely understand advertising jargon he would be badly disappointed. The half-intelligibility which we expect, or even hope, to find in the latest product language personally reassures each of us that progress is being made: that the pace exceeds our ability to follow.
Daniel J. Boorstin (1914-2004, American historian)
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