An aphorism is nothing else but the slightest
form of writing raised to the highest level of expressive communication. Carl William Brown




Nothing bad ever happens without equal or growth


Author Unknown


There can be no rainbow without a storm and a cloud.


F.H. Vincent


Advertising is the principal reason why the business person has come to inherit the earth.


James R. Adams (American business executive (Texas Instruments))


An advertising agency is 85 percent confusion and 15 percent commission.


Fred A. Allen (1894-1957, American radio comic)


It is pretty obvious that the debasement of the human mind caused by a constant flow of fraudulent advertising is no trivial thing. There is more than one way to conquer a country.


Raymond Chandler (1888-1959, American author)


I do not read advertisements. I would spend all of my time wanting things.


Archibishop of Canterbury (The Archbishop of Canterbury takes the lead in respect of Anglican relationships with other Christian churches in the United Kingdom and abroad.)


Advertising is the very essence of democracy.


Bruce Barton (1886-1967, American author, advertising expert)


Watteau is no less an artist for having painted a fascia board while Sainsbury's is no less effective a business for producing advertisements which entertain and educate instead of condescending and exploiting.


Stephen Bayley (1951-, British design critic)


Telling lies does not work in advertising.


Tim Bell (British publicity expert)


In advertising, not to be different is virtual suicide.


William Bernbach (1911-1982, American advertising executive)


We read advertisements to discover and enlarge our desires. We are always ready -- even eager -- to discover, from the announcement of a new product, what we have all along wanted without really knowing it.


Daniel J. Boorstin (1914-2004, American historian)


If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney.


Leo Burnett (1891-1971, American marketing expert)


I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.


Leo Burnett (1891-1971, American marketing expert)


Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.


Leo Burnett (1891-1971, American marketing expert)


You can tell the ideals of a nation by its advertisements.


Norman Douglas (1868-1952, British author)


Sanely applied advertising could remake the world.


Stuart Chase (1888-1985, American writer)


The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.


Bill Cosby (1937-, American actor, comedian, producer)


The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.


Peter F. Drucker (1909-, American-Austrian management consultant)


The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the ad increases.


Dr. Charles Edwards


Be comfortable with who you are', reads the headline on the Hush Puppies poster.  Are they mad?  If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be?


Mark Edwards (British journalist)


Advertising is the most fun you can have with your clothes on.


Jerry Della Femina (American advertising executive)


Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.


F. Scott Fitzgerald (1896-1940, American writer)

Author's website:


We grew up founding our dreams on the infinite promise of American advertising. I still believe that one can learn to play the piano by mail and that mud will give you a perfect complexion.


Zelda Fitzgerald (1900-1948, American writer)


How about this for a headline for tomorrow's paper? French fries.


James French


That's the kind of ad I like, facts, facts, facts.


Samuel Goldwyn (1882-1974, American film producer, founder of MGM)


No agency is better than its account executives.


Morris Hite


The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to make it memorable.


Morris Hite


Several years before birth, advertise for a couple of parents belonging to long-lived families.


Oliver Wendell Holmes (1809-1894, American author, wit, poet)


The right name is an advertisement in itself.


Claude Hopkins


I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.


Aldous Huxley (1894-1963, British author)


Promise, large promise, is the soul of an advertisement.


Samuel Johnson (1709-1784, British author)


The trade of advertising is now so near perfection that it is not easy to propose any improvement. But as every art ought to be exercised in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.


Samuel Johnson (1709-1784, British author)


Advertising may be described as the science of arresting the human intelligence long enough to get money from it.


Stephen B. Leacock (1869-1944, Canadian humorist, economist)


Society drives people crazy with lust and calls it advertising.


John Lahr


If you don't believe in your product, of if you're not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.


Jay Levinson (American advertising expert, author)


In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.


Jay Levinson (American advertising expert, author)


Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.


Sinclair Lewis (1885-1951, American novelist, winner of the Nobel Prize for literature)


The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.


Wyndham Lewis (1882-1957, British author, painter)


Advertising is the greatest art form of the twentieth century.


Marshall McLuhan (1911-1980, Canadian communications theorist)


Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.


Marshall McLuhan (1911-1980, Canadian communications theorist)


The modern little red riding hood, reared on singing commercials, has no objections to being eaten by the wolf.


Marshall McLuhan (1911-1980, Canadian communications theorist)


Good wine needs no bush, and perhaps products that people really want need no hard-sell or soft-sell TV push. Why not? Look at pot.


Ogden Nash (1902-1971, American humorous poet)


What you say in advertising is more important than how you say it.


David Ogilvy (1911-1999,  American businessman, advertising expert)


Early to bed, early to rise, work like hell, and advertise.


Laurence J. Peter


Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.


John Enoch Powell (1912-1998, British statesman)


Advertising is the mother of trade.


Japanese Proverb (Sayings of Japanese origin)


One ad is worth more to a paper than forty editorials.


Will Rogers (1879-1935, American humorist, actor)


Advertising is the modern substitute for argument; its function is to make the worse appear the better.


George Santayana (1863-1952, American philosopher, poet)


However far your travels take you, you will never find the girl who smiles out at you from the travel brochure.


Author Unknown


Advertising is legalized lying.


H.G. Wells (1866-1946, British-born American author)


Advertisers are the interpreters of our dreams -- Joseph interpreting for Pharaoh. Like the movies, they infect the routine futility of our days with purposeful adventure. Their weapons are our weaknesses: fear, ambition, illness, pride, selfishness, desire, ignorance. And these weapons must be kept as bright as a sword.


Elwyn Brooks White (1899-1985, American author, editor)


Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.


William Allen White (1868-1944, American editor, writer)


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